Evaluate the current product-market fit to determine if it is strong or weak.
Determine which aspects of the product need improvement to better fit the needs of the target customer.
Choose to either iterate and make improvements to the existing product or pivot and change the direction of the product based on customer feedback and market conditions.
Repeat the process of assessing product-market fit, identifying areas for improvement, and making changes as necessary until the product fits the needs of the target customer and is successful in the market.