Evaluate The Potential Of Underserved Needs

Assess the potential impact of solving the underserved needs.

1. Budget Travel: The Budget Traveler may have trouble finding affordable travel options that meet their needs, such as budget-friendly accommodations and low-cost transportation. Solving this issue could greatly increase accessibility and affordability of travel for this group, potentially opening up new markets and customer segments.
2. Family-Friendly Travel: The Family Vacationer may have trouble finding travel options that are both family-friendly and affordable. Solving this issue could make it easier for families to plan and book vacations, which could lead to increased family travel and higher customer satisfaction.
3. Solo Travel: The Solo Adventurer may have trouble finding travel options that cater to their solo travel needs, such as independent travel and adventure activities. Solving this issue could make it easier for solo travelers to plan and book their travels, potentially expanding the solo travel market.
4. Luxury Travel: The Luxury Traveler may have trouble finding travel options that offer both luxury and convenience, such as high-end experiences and private transportation. Solving this issue could make it easier for luxury travelers to plan and book their travels, potentially attracting high-end customers and increasing customer satisfaction.
5. Cultural Immersion: The Culture Seeker may have trouble finding travel options that offer cultural immersion experiences, such as local experiences and cultural workshops. Solving this issue could make it easier for travelers to immerse themselves in local cultures, potentially increasing the cultural travel market.
6. Eco-Friendly and Disability-Friendly Travel: The COVID-Conscious Traveler and the Disability-Friendly Traveler may have trouble finding travel options that meet their specific needs, such as hygiene-focused accommodations and accessible destinations. Solving these issues could make it easier for travelers with these specific needs to plan and book their travels, potentially attracting new customer segments and increasing customer satisfaction.

The potential impact of solving these underserved needs could range from increased customer satisfaction and loyalty to expanded market segments and increased revenue.

Prioritize Underserved Needs

Choose the underserved need that has the highest potential impact to solve for.

The following dataset is randomly generated due to the lack of a significant sample size to survey. The following values are just example ratings and may not reflect actual customer opinions. The actual ratings would need to be obtained through market research or customer surveys.

Using Power BI to represent a 100 samples on every opportunity importance: