Identify The Problem

Understand the problem that the target customer is facing.

I am proposing here that the main problem is the lack of a convenient platform for customers to find and book travel services, access information and recommendations, and make travel arrangements in a seamless and efficient manner.

Proposed Problems:

• Difficulty in finding and booking affordable and suitable accommodation.
• Planning and organizing itineraries.
• Finding reliable transportation options.
• Navigating unfamiliar destinations.
• Issues with language barriers.
• Communication with local service providers.
• Availability of local activities and attractions.
• Fast and seamless experience solving all of the above.

Research The Target Market

Gather data and insights about potential target customers, including demographics, behavior, motivations, and pain points.

Taking a look at the analytical side, there is a trend to be noticed:

• +500% increase in search interest for "travel discounts”.¹
• +40% increase in U.S. interest for “from home jobs”.²
• +145% increase in U.S. interest for “best travel pillow”.³
• +70% increase in U.S. interest for “airline reviews”.⁴
• +30% increase in U.S. interest for the “best credit cards”, including the “best credit cards for travel.”⁵